Why websites security system affects SEO rankings by PMEARN.NET
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A few years ago I started a website and to my delight, the SEO efforts I was making to grow it was yielding results. However, one day I checked my rankings and got the shock of my life. It had fallen, and badly. I was doing my SEO right and I felt that was enough, but I didn’t know there was more. I hadn’t paid attention to my website security, and I didn’t even know that it mattered when it comes to Google and its ranking factors. Also, there were other security concerns I wasn’t paying attention to. Obviously, I was wrong, and I now know that if you really want to rank higher and increasing your site’s search traffic, then you need to understand that there is more to it than just building links and churning out more content. Understanding Google’s algorithm and it’s ranking factors are crucial. Currently, Google has over 200 ranking system factors they consider and when they want to determine where to rank a site. And as well as expected, one of them system is about how protected your site is. According to them, website security is a top priority, and they make a lot of investments all geared towards enduring that all their services, including Gmail and Google Drive, use top-most security and other privacy tools by default all in a bid to make the internet a safer place generally.
Unfortunately, I was uninformed about these factors until my rankings started dropping. Below are four things you can do to protect your site. Four steps you need to get started on website security system 1. Get security plug-ins installed On average, a typical small business website gets attacked 44 times each day, and software “bots” attack these sites more than 150 million times every week. And this is for both websites types WordPress and even for non-WordPress websites. Malware security breaches can lead to hackers stealing your data, data loss, or it could even make you lose access to your website. And in some cases, it can deface your website and that will not just spoil your brand reputation, it will also affect your SEO rankings. To prevent that from happening, you need to enhance your website security with WordPress plugins. These plugins will not just block off the brute force and malware attacks, they will harden WordPress security for your site, thus addressing the security vulnerabilities for each platform and countering all other hack attempts that could pose a threat to your website. 2. Use very strong passwords As much as it is very tempting to use a password you can easily remember, don’t. Surprisingly, the most common password for most people is still 123456. You can’t afford to take such risks. Make the effort to generate a secure password. The rule is to mix up letters, numbers, and special characters, and to make it long. And this is not just for you. Ensure that all those who have access to your website are held to the same high standard that you hold yourself. 3. Ensure your website is constantly updated As much as using a content management system (CMS) comes with a lot of benefits, it also has attendant risks attached. According to this report, the presence of vulnerabilities in CMS’s extensible components is the highest cause of website infections. This is because the codes used in these tools are easily accessible owing to the fact that they are usually created as open-source software programs. That means hackers can access them too. To protect your website, make sure your plugins, CMS, and apps are all updated regularly. 4. Install an SSL certificate Image source If you pay attention, you will notice that some URLs begin with “https://” while others start with “http://”. You may have likely noticed that when you needed to make an online payment.
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